Content Marketing
April 4, 2025
Did you know that content marketing generates 3 times as many leads as traditional outbound marketing, but costs 62% less. If you’re starting from scratch, good news: it’s your chance to approach things fresh and use today’s killer tools and trends to your advantage.
Whether you’re a solo entrepreneur or a small team just diving into this space, this guide’s got you covered. By the end, you’ll have the steps you need to launch your content marketing efforts with confidence, even if you have no budget or experience. Let’s simplify the process and build something great together.
Now, let’s break each of these steps down into a plan you can follow.
70% of consumers prefer learning about a company through blogs, articles, or informative resources rather than intrusive ads according to a study from Hubspot. More than ever, brands are using content to connect with their audiences instead of spamming ads everywhere. Why? People aren’t into cheesy ads anymore. They want to feel like your brand has their back and offers something meaningful before asking for a sale. With content marketing, your brand becomes someone people trust, not just another company trying to sell them stuff.
Here’s the good news: technology has made it easier than ever to start. AI tools, social media hacks, and affordable marketing platforms level the field for everyone, no matter your budget. So whether you’re flying solo or it’s just you and two coworkers, the tools are there for you to hit the ground running.
How we created Fullsend to help entrepreneurs like you simplify content creation
Not having legacy tools or outdated methods holding you back is a big win. You can pick up fresh strategies and try new things without all that extra baggage. Plus, starting new means you can dive straight into what works today without having to spend time playing catch-up.
Get a full content strategy blueprint based on proven frameworks like EEAT and RITE
Before you post even one thing, ask yourself: what’s your endgame? Are you here to bring in more customers, build your email list, or position yourself as a go-to expert? Whatever the goal, get specific. When you know what you’re working toward, it becomes way easier to make decisions about your content.
To make killer content, you need to know who you’re talking to. Picture your ideal audience: what’s stressing them out? What goals do they have? What kind of content do they actually enjoy? Dive into data tools like Google Analytics, or just ask your current customers with a quick survey. Nailing these details will help you connect with people in a real way that stands out. Or just use Fullsend to get an analysis of your target audience.
No one wants fluff, they want answers to their questions or solutions to their problems. Use tools like Answerthepublic or Quora to see what questions people are asking in your industry. Find topics where your expertise shines, even if your business is just starting.
Let’s face it: there are millions of blog posts and videos out there. To stand out, bring your unique perspective to the table. Maybe it’s your personal experiences, cultural insight, or even your quirky sense of humor. Whatever it is, lean into it hard, it’s your secret sauce.
Always connect your content to both what your audience needs and what your business goals are. Your topics can range from helpful how-to guides to eye-catching opinion pieces. Stay relevant by tying your content to industry news or trends people are buzzing about.
Stick to a plan that’s realistic. Use tools like Trello, Notion, or Google Sheets to map out your content calendar. Regular posting isn’t just about keeping your brand visible. It’s a trust-builder too. And remember: it’s about quality and quantity, not one or the other.
Every post, video, or infographic needs to provide some kind of value. Educate, entertain, or inspire your audience so they walk away feeling like they got something useful. And yes, great visuals and catchy headlines matter a lot.
There are so many tools out there, from Fullsend for clean SEO-powered writing to Canva for stunning visuals. And don’t skip out on video, 2025 is still all about video content. Video editing apps like CapCut or Descript make creating professional-looking videos easy, even if you’re not a pro. If you don't have the time or resources for it, leverage applications like Giphy and their library of ready-to-use video clips and GIFs. At the end of the day, it's all about creating connexions with your target audience.
Use AI to automate content writing, ideation, and distribution, without a team
Match your content to the vibe of the platform. Post bite-sized, fun clips on TikTok, thoughtful professional takes on LinkedIn, or jaw-dropping visuals on Instagram. Scheduling apps like Buffer can save you time when posting across multiple platforms.
Take one blog post and turn it into Instagram graphics, short X(Twitter) posts, or even a podcast episode. You don’t have to reinvent the wheel, just tweak things for different formats and platforms to reach more people.
Tools like Google Analytics for web traffic or SEMrush to see your SEO standing are pure gold. Dive into what’s resonating with your audience and don’t be afraid to switch gears if something isn’t working.
Content marketing isn’t set in stone. Try new formats, adjust your tone, or even test out a new platform to see what clicks with your audience.
Make sure your blog posts are discoverable by AI bots and smart search
You don’t need a mega-famous influencer to make a splash. Micro-influencers often have tight-knit communities that really trust them. Find influencers in your niche, reach out, and pitch a collaboration that offers them value too. That said, make sure to vet them and make sure they are truly legitimate in their niche before partnering with them because in some cases, up to 90% of influencers are fake and might have bought their followers. As a general rule of thumb, don't spend more than $1K on these niche influencers.
Write for other blogs in your industry or team up with complementary brands for projects like webinars or giveaways. You’ll get in front of new audiences while building your brand’s credibility.
Podcasts are an increasingly popular way to reach engaged audiences. Partner with podcast hosts in your industry to appear as a guest or sponsor an episode. This approach allows you to share your expertise, connect with highly targeted listeners, and establish your brand as a thought leader. Look for podcasts that align with your niche and have a genuine, loyal following.
Content marketing comes down to staying creative and sticking with it. Starting from square one can feel overwhelming, but it’s also the perfect opportunity to craft a strategy that’s fresh, modern, and all yours.
All you need now is to take that first step. Ready? Let’s make your brand’s story the one everyone’s talking about!
